March 2nd is “Read Across America Day”, sponsored by the National Education Association. It’s also Dr. Seuss’s birthday! It’s a great day to celebrate reading with kids and calls for every child to be reading in the company of a caring adult.
Reading with kids is truly a inspiring experience. There’s no doubt that when children are read to and read for pleasure, they are more successful in school. Introduce kids to magical stories. Share stories that will inspire them. Make them understand that reading is fun and not just homework.
We know first hand the impact books can have. Kim and Scott met at a book signing by Richard Bach, an author who writes stories about soul mates and airplanes. From that moment, they decided to fly high together and went on an inspired to journey that included founding our passionate soft pretzel business and nurturing communities along the way.
Empowering kids is a cause that’s close to our hearts. Our “Pretzel Dough” program provides a percentage of our grocery sales to schools. We are reimbursing participating schools $1.00 per UPC (proof of purchase barcode) on any Kim & Scott’s Gourmet Pretzel 4-count item until the end of the 2011 school year.
Pull up a chair, pick up a book, grab your favorite Kim & Scott’s pretzel and share a story with your kids. The possibilities are endless. We hope that you find a story that inspires you the same way Richard Bach inspired Kim and Scott. We hope that you’ll share your favorite book with us. We’d love to know what you’re reading and what books inspired you!
Learn more about the Read Across America program and how you can help generate excitement for reading by visit the NEA site: http://www.nea.org/readacross/