Yesterday we truly lived out Pretzels with a Purpose in celebration of National Pretzel Day. To kick off the day, Kim & Scott taught the news anchors on CBS Morning News how to twist pretzels. Then some of our Twisted Team members sported our new “Get Twisted” T-shirts and hosted a TWISTED Pretzel Day celebration at Whole Foods Lincoln Park. While many of our pretzel competitors were giving away free pretzels, we thought it would be even better if we took the opportunity to give back to the community. So we asked people to donate a can of non perishable food in exchange for a FREE hot pretzel! We stood at the entrance and handed out our gourmet dipped pretzel rods and a coupon to every person who came into the store. The event was a blast! We even had people visit us who watched Kim & Scott’s appearance on CBS that morning! The food was then donated to the Greater Chicago Food Depository and we couldn’t be more proud of our pretzel fans who stepped up to donate!
Here are some pictures from our Pretzel Day event at Whole Foods!